From Awareness to Action: Behavioural Insights to Drive Climate Advocacy
We are thrilled to present a very special conversation with Melinda Briana Epler, strategic communications leader and behaviour change expert, TED speaker, author and advisor to some of the world’s largest companies, scaling solutions to climate change and social justice.
In this exclusive conversation, you will hear about what’s currently missing as we seek to shift audiences from climate awareness to action, how to apply behavioural insights to build more effective climate campaigns, addressing the values-action gap, and how we keep climate top of mind when the world feels chaotic and other issues are taking precedence.
Lunch & Learn: Empathy Mapping
Learn what really matters to your audience, beyond the basic persona, and how to get climate messages to land with powerful listening and empathy.
DRAWDOWN EXPLORER
As we head into COP30, many people are wondering less about what's being said to address the climate crisis, and more about what's being DONE. Linking solutions to talking points is more crucial than ever.
Join us for a hugely valuable lunch and learn session, where Skylar Knight, Communications Manager at Project Drawdown, will walk us through the Drawdown Explorer tool, which can help climate communicators to identify and talk about the climate solutions that will engage their unique audience.
Skylar will give a short presentation, followed by lots of time for questions and discussion.
About Drawdown Explorer
Drawdown Explorer identifies and characterizes the most effective climate solutions that can address climate change on a meaningful scale today. It also provides valuable insights into proposed solutions that are not viable, not impactful enough, or not yet ready for prime time.
About Skylar Knight
From placing stories in the world's most widely read publications to leading multichannel communication campaigns, Skylar strives to ensure the climate crisis and those working to solve it get the spotlight they deserve.
With a diverse background in qualitative science communication research and journalism, Skylar excels at developing data-driven communication strategies, building strong relationships with journalists, and translating complex information into engaging content. He works on projects across all types of media and regularly trains scientists and other spokespeople for media appearances and public presentations.
This is an exclusive event for Climate Communications Alliance Members. Join today to take part.
LAUNCH EVENT
Be there from day one.
The Climate Communications Alliance is launching on October 30, and we can’t wait to welcome you to our community.
At this event you’ll get a tour of the community platform, find out about the many events and opportunities for real connections we create, as well as meeting some of our incredible Founding Members.
Are you ready to get started?
Register here: https://luma.com/w6yk4hrb