Around the world, 80 to 89% of people are worried about climate change and want to see more action.

But most people think that only half that number cares as much as they do. A massive underestimation, caused by the fact that we don’t talk enough about the climate. And talking matters, because it’s the first step to action: a way to establish social proof and build the groundswell of community support needed to push for ambitious climate policy.

what is the 89% club?

The 89% club is a way to show those around you that they’re not alone in their concern. A way to spark curiosity and start meaningful conversations.

With stickers and other merch, you can show the world not only that you care about our home planet, but that you see their concern as well.

You don’t need to be a member of the Climate Communications Alliance to be part of the 89% club. You already belong.

Products coming soon. Sign up to our mailing list below to get an email alert when they’re in stock.