RESOURCES
Our objective is to advance evidence-based approaches to climate communication. In this library, you will find a hand curated selection of the best research, guides and resources you can draw on to build a communication approach that works for your audience.
While we share some studies directly, we try to provide content in digestible and ready-to-use formats to keep up-skilling as straightforward as possible.
This page is continuously updated and, while we’re picky about what we share, it’s by no means exhaustive. Feel free to propose additional tools that have worked for you, and check back regularly to find more climate communication resources.
Our Team
CLIMATE COMMUNICATIONS ALLIANCE ON SUBSTACK
Subscribe to our Substack for regular thought leadership and insights on climate communication topics from our leadership team and founding members. Delivered with slick writing and a dose of humour because you deserve good things.
FROM ISSUE TO ACTION
This paper highlights the ways communicators can tap into human behavioural research and psychology to shift audiences from concern to action.
CLIMATE COMMUNICATION FOR COLLECTIVE ACTION
This guide draws on wide social science research to help communicators engage audiences who are concerned about climate change but are not yet taking action.
SELL THE SIZZLE
As climate communicators, we’re selling an idea: the idea of a clean, safe and abundant future. If we want everyone on board, we need to adopt lessons from the world of marketing that have worked for decades. It’s time to stop focussing on the features, and start selling the benefits.
A classic guide to effective climate marketing
The messaging that worksLATER IS TOO LATE
A comprehensive analysis of the messaging that accelerates climate action from the excellent research team at Potential Energy Coalition.
INDIGENOUS KNOWLEDGES & CLIMATE CHANGE
How Indigenous people are using traditional and modern solutions to shift systemic relationships with the land. This article contains a long list of further resources and additional reading.
CLIMATE COMMUNICATIONS PLAYBOOK
How to develop targeted behavioural strategies for community action. Developed by ICLEI Canada, a network of local governments for sustainability.
restoring human progress
This report from the University of Cambridge identifies 3 steps to winning public support for climate policies: Delivering meaningful gains, playing to national strengths and believing in better (restoring hope for the future).
Get In Touch
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